Iphone a luxury ? Really ??

Some time ago, you were told that the

iPhone was the smartphone America's

favorite. But what about Europe? At times of celebration the holiday season and spent the last commands to Santa, we know that thousands of smartphones are buried in the hood, ready to be laid under the pines of Europeans, but the iPhone would it only the favorite gift of Anglo-Saxon? It would in fact the conjunction of the two sides of the same coin: the European economy. On the one hand, the iPhone is still relatively expensive compared to other products in the same range and therefore the other, it directly benefits the competition, especially for the Korean manufacturer Samsung.

In Europe, it is the crisis



A survey published by Kantar Worldpanel reported a slowdown in the enthusiasm of Europeans for the phone to the Apple brand with Americans, Australians and Britons as fond. It certainly appears at the top of the list in Europe, but Android seems slowly but surely gaining ground, at the expense of the popularity of the iPhone. It is true that in today's global economy, the iPhone is more a piece of technology, within the meaning of the word. To cope with the end of the month, the U.S. we tend to credit, while French, more economical, prefer to save in a safe place under the mattress.



War market south



The English have good bite into the apple, Android has a majority market share in England (49.9%), followed by BlackBerry (22.5%). Apple is only in third position with 18.5% market share. Smartphones accounted for almost 70% of total sales in England for 12 weeks, until October 2, 2011, according to a survey conducted by the same firm that specializes in sharing data on markets and consumption. This survey finds that markets and consumer trends are changing especially in countries like Brazil on which, until recently, Nokia, LG and Samsung had the seizure. This is a significant market opportunity to the extent that almost 94% of the 193 million people have mobile phones, but not smartphones. Currently, Nokia is 56.5% of sales in Brazil, but Android has assembled a growing share.



Samsung, the best-selling



One reason for the recent decline in popularity of the iPhone in Europe is mainly due to the success of Samsung , with its Galaxy S2 or its Galaxy Ace who, every second, over a million copies sold in the hexagon. I must say that Samsung has not skimped on its budget by implementing com advertising campaign from 25 million euros. Samsung has therefore in France since December 2011, nearly 45% share of the smartphone market. In neighboring Germany, the phenomenon of the decline of the iPhone is also seen with a decrease from 27 to 22% of sales. Same thing in Italy and Spain, whose economies are at their worst.



And increasingly, in countries rich in difficulties in the current economic climate where governments are hanging on the lips of rating agencies, such as in developing countries who lack the means to afford the more expensive, the iPhone seems like a luxury product. Remains to prove that the sales figures for the holiday season in the generosity of Santa Claus.