Wednesday, which has left itself moved to more than one has been the emergence of a manager of Microsoft in the event Apple. The reason? After years of rivalry, the company founded by Bill Gates is working with Apple on an office suite for the new iPad Pro. In addition, after this surprise, another executive Adobe has appeared before the thousands in attendance to confirm a partnership with Apple programs design for the new tablet.

Undoubtedly, these agreements represent break entirely with the stage of Steve Jobs , who surely also have been speechless. New Hermes belts for Apple Watch


However, although these two guest appearances have been surprising, Apple has introduced new models, just as planned. It has more or less followed the script that several experts pointed days and hours before the presentation.

So, Cook appeared a few minutes after 10 am in San Francisco, Apple Watch pulling the chest, with a 97% satisfaction of customers as well as new applications for smart watch: Facebook Messenger, the iTranslate and AirStrip.

One of the biggest news was the announcement of new belts designer of the French brand Hermès, whose price was not disclosed, suggesting that the cost could be high. In addition, the new watchOS 2 will be available on 16 September, just as the iOS 9. A larger iPad Keyboard



Also meeting expectations, Apple has introduced the new iPadPro, much like a Mac, but with a keyboard that will incorporated in the case. Its price is $ 799 --713 euros--. The screen of the new tablet is 12.9 inches. The size is almost double that of an iPad Air and much faster. The battery life is 10 hours. And it is noteworthy that the new keyboard is very similar to the new folding of Microsoft. Coincidence? Who knows ... The first pencil Apple


Another rigged noveades Pro with the new iPad has been the new Apple Pencil. It is a stylus for the tablet that allows easily write, draw, take notes on documents ... The Pencil --88 euros-- cost $ 99, $ 70 less than the new intelligent keyboard --about 150 euros -. Apple prices remain out of reach of all budgets.

After showing the new Pencil, Cook has focused on Apple TV with their own Apple Store, an operating system, TVOS, incorporating Siri and control with a touch pad on top and five buttons. Apple TV will allow the gamers enjoy a system multiplayer (multiplayer) and games for family or friends exclusive Apple TV. The operation of the new command reminds the Nintendo Wii. The new Apple TV will cost between 149 and $ 199 --133 and 177 euros--. The iPhone, in four colors and 'multi-touch'


Finally, Cook presented the iPhone and iPhone 6S 6S Plus, available in four colors after adding the pink gold. "IPhone is changing the world," said a proud Cook, before announcing the news. In addition to incorporating a new color, the screen is much more resistant --no forget that some iPhones have been criticized by it--, and a new technology multi-touch , 3D Touch dubbed by allowing pressure with your finger to access an option or another phone. In addition, the Touch ID fingerprint system will be twice as fast as the previous models. The camera of the new iPhone will be 12 mpx and Facetime 5 and Flash. Also the new family of smartphones from Apple to allow higher quality video and a new option for photos: Live Photos. Now, with the phone it can take a picture, but give greater reality thanks to this technology that extends to provide motion capture. The new iPhones will cost between 199 and 499 US dollars in contracts two years --lo like their antecesores-- and available in some countries on 25 September.

Iphone a luxury ? Really ??

Some time ago, you were told that the

iPhone was the smartphone America's

favorite. But what about Europe? At times of celebration the holiday season and spent the last commands to Santa, we know that thousands of smartphones are buried in the hood, ready to be laid under the pines of Europeans, but the iPhone would it only the favorite gift of Anglo-Saxon? It would in fact the conjunction of the two sides of the same coin: the European economy. On the one hand, the iPhone is still relatively expensive compared to other products in the same range and therefore the other, it directly benefits the competition, especially for the Korean manufacturer Samsung.

In Europe, it is the crisis



A survey published by Kantar Worldpanel reported a slowdown in the enthusiasm of Europeans for the phone to the Apple brand with Americans, Australians and Britons as fond. It certainly appears at the top of the list in Europe, but Android seems slowly but surely gaining ground, at the expense of the popularity of the iPhone. It is true that in today's global economy, the iPhone is more a piece of technology, within the meaning of the word. To cope with the end of the month, the U.S. we tend to credit, while French, more economical, prefer to save in a safe place under the mattress.



War market south



The English have good bite into the apple, Android has a majority market share in England (49.9%), followed by BlackBerry (22.5%). Apple is only in third position with 18.5% market share. Smartphones accounted for almost 70% of total sales in England for 12 weeks, until October 2, 2011, according to a survey conducted by the same firm that specializes in sharing data on markets and consumption. This survey finds that markets and consumer trends are changing especially in countries like Brazil on which, until recently, Nokia, LG and Samsung had the seizure. This is a significant market opportunity to the extent that almost 94% of the 193 million people have mobile phones, but not smartphones. Currently, Nokia is 56.5% of sales in Brazil, but Android has assembled a growing share.



Samsung, the best-selling



One reason for the recent decline in popularity of the iPhone in Europe is mainly due to the success of Samsung , with its Galaxy S2 or its Galaxy Ace who, every second, over a million copies sold in the hexagon. I must say that Samsung has not skimped on its budget by implementing com advertising campaign from 25 million euros. Samsung has therefore in France since December 2011, nearly 45% share of the smartphone market. In neighboring Germany, the phenomenon of the decline of the iPhone is also seen with a decrease from 27 to 22% of sales. Same thing in Italy and Spain, whose economies are at their worst.



And increasingly, in countries rich in difficulties in the current economic climate where governments are hanging on the lips of rating agencies, such as in developing countries who lack the means to afford the more expensive, the iPhone seems like a luxury product. Remains to prove that the sales figures for the holiday season in the generosity of Santa Claus.