Facebook is just a FAD ??

For half of the U.S., Facebook is a fad  and they add, just days before the IPO, the IPO price is too high. The introduction of Faccebook stock market should be the largest in history with a valuation that could approach $ 100 billion. Is a valuation higher than those of Disney, Fordand Kraft. 

Today, more than 40% of American adults connect to share at least once a week. The site has just passed the 900 million accounts. The turnover has evolved from 777 million in 2009 to 3,700,000,000 in 2011. The first quarter of 2012 has already reached 1 billion. 

Only 1/3 of respondents believe that the valuation is appropriate for 50% it is too high. 58% for investors, it is too high. Moreover, these same investors are 40% think that Facebook is not a good investment. 

The age of 35 are most interested in Facebook , in part because they grew up with. Second, Facebook has expanded to other age groups.Senior side, they are only 21% have an account, and half of baby boomers. The people Facebook is fairly young: two thirds of Generation X and 81% of 18/35 years. These younger are not as connected: they are addicted via their smartphones and tablets. Even with the alternative networks as GooglePlus or Twitter : over 55% are online every day and third several times a day. Going to use Facebook as a messaging tool in priority to the mall. But despite his addiction to Facebook , they are 51% think that the effect Facebook will wear over time.  

Overall, 46% of Americans believe that Facebook will not last. This is surprising, but 20% of Americans have never heard of Mark Zuckerberg. Only 1/3 of them have a good image. 

Private life

 This is where Facebook has gaps. 3/5 users of Facebook say they have little or no confidence in the protection of their personal information from Facebook . Only 12% trust the idea of a commercial transaction viaFacebook . Even the most addicted, only 50% feel secure in a purchase on Facebook . 

Advertising

 Again a big potential problem for Facebook : 57% of people do not click on ads or sponsored content, and 25% used them occasionally. 

Zuckerberg

Quarter of respondents believe that he can not keep his role, including its lack of leadership.